I've been working on this creative concept for the VM & Display Show since I returned from maternity leave. I was briefed by IDL Colourlink to design an exhibition stand that captured visitors imaginations, left them feeling inspired and showed a broad array of services that the company offer.
The design started as a triangle structure making full use of the 6x4 metre space, areas of interest showing various materials were positioned to be seen from every angle as you walked around the stand.
The result was an installation that played with contrast and texture, untreated metalwork was lined up next to fur lined plinths. Each hanging panel was either printed or hand-finished to show the company's diverse range of in-house capibilities.
It was great to see visitors interact with the display, touching the surfaces of each component. It's this immersive experience we need to now focus on within the Visual Merchandising industry. As well as freelancing I'm also Creative Director at IDL Colourlink, if you have any queries about what you've seen here or want to know more about IDL Colourlink get in touch.
Photography by Mollie Manning